The Hype Handbook: 12 Indispensable Success Secrets From the World’s Greatest Propagandists, Self-Promoters, Cult Leaders, Mischief Makers, and Boundary Breakers

"Filled with insightful case studies and practical insights, The Hype Handbook is a Rosetta Stone for spreading the word about an idea, product, or service." -- Nir Eya l, bestselling author of Hooked and Indistractable "This book provides a wealth of new insights into why people behave the way they do, even when that behavior seems irrational or counterproductive. The Hype Handbook has taken its place on my bookshelf right alongside the other classics on persuasion and human nature." -- Jonah Berger , New York Times bestselling author of Contagious and The Catalys t and Wharton professor of Marketing "Want to be the next Elon Musk? Innovators today must not only create amazing products, they must rise above the noise to sell them. These stranger-than-fiction stories and mind-bending concepts will show you how!" --Frans Johansson , CEO of the Medici Group and author of The Medici Effect "The non-self-promoter's guide to self-promotion and idea amplification. A must-read for anyone in search of an audience." --Kaja Perina , Editor-In-Chief, Psychology Today "I was pleasantly surprised to see The Hype Handbook advance an idea I've built my life around--that interpersonal relationships are at the core of all forms of success. Anyone who wants to rise to the top in business, or any other endeavor, needs to pick up this book!" -- David Siegel , CEO of Meetup "INCREDIBLE!! AMAZING!! MORE PROFOUND THAN THE BIBLE!! Michael Schein reveals hype for what it is - and shows you the importance of getting your message out, and how best to do it in today's hyper world." --Ric Edelman , Founder, Edelman Financial Engines, #1 New York Times bestselling author of The Truth About Money "This is not an exaggeration: This book is brilliant. It's filled with ingenious tips on how to get the word out. We need more good people like Michael Schein using clever methods to spread pro-social messages. Why should the jerks have a monopoly on propaganda?" --AJ Jacobs , New York Times bestselling author of The Year of Living Biblically and The Know-It-All