The Fall of Advertising and the Rise of PR
Reveals a shift in marketing trends from advertising to publicity, citing the successes of such top brands as the Body Shop, Starbucks, and Wal-Mart, while sharing strategies on establishing credibility and implementing a slow PR build.
Specificaties
| ISBN/EAN | 9780060081997 |
| Auteur | Ries, Al |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 320 |
| Lengte | |
| Breedte |