The Branding of Polaroid
How we beat Eastman Kodak and its little yellow boxes in the marketplace despite a clunky product and an irrelevant corporate name. Paul Giambarba was Polaroid's first art director and creator of corporate image development and product identity.
Specificaties
| ISBN/EAN | 9780871550019 |
| Auteur | Paul Giambarba |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 146 |
| Lengte | |
| Breedte |