The Art of Strategy
Sun Tzu, Michael Porter, and Beyond
In The Art of Strategy, Moon provides a novel and systematic integration of the two dominant strategy frameworks of the East and West: Sun Tzu's military strategy and Michael Porter's business strategy. This will appeal to scholars, students, practitioners and general readers with an interest in strategy.
Specificaties
ISBN/EAN | 9781108455800 |
Auteur | Hwy-Chang (Seoul National University) Moon |
Uitgever | Van Ditmar Boekenimport B.V. |
Taal | Engels |
Uitvoering | Paperback / gebrocheerd |
Pagina's | 332 |
Lengte | 228.0 mm |
Breedte | 152.0 mm |