The All-Consuming Nation

The All-Consuming Nation examines how planners during World War II laid the foundation for a massconsumptioneconomy. High wages, full employment, new technologies, and a rapid growth in population known as the "Baby Boom" ushered in a golden age of economic growth. By the end of the twentieth century, consumerism triumphed over communism, socialism, and all other isms seeking to win hearts and minds around the world. Mark Lytle investigates the environmental and sociocultural costs of the consumer capitalism framework set in place in the twentieth century, shedding light on both the catalysts andconsequences of a national identity forged through massconsumption.