Strategic Sport Marketing
The fifth edition of Strategic Sport Marketing integrates sport marketing frameworks, theory, and practical cases to show students and practitioners how to develop and execute successful sport marketing strategies.
Specificaties
ISBN/EAN | 9781760878801 |
Auteur | Adam (Swinburne University of Technology Karg |
Uitgever | Van Ditmar Boekenimport B.V. |
Taal | Engels |
Uitvoering | Paperback / gebrocheerd |
Pagina's | 308 |
Lengte | 234.0 mm |
Breedte | 155.0 mm |