Strategic Planning for Public Relations

Strategic Planning for Public Relations voorzijde
Strategic Planning for Public Relations achterzijde
  • Strategic Planning for Public Relations voorkant
  • Strategic Planning for Public Relations achterkant

This sixth edition remains the go-to text for learning how to plan, execute, and evaluate public relations campaigns, with expanded coverage of international cases and social media strategy within the PESO framework. It is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.

Specificaties
ISBN/EAN 9780367903848
Auteur Smith, Ronald D.
Uitgever Van Ditmar Boekenimport B.V.
Taal Engels
Uitvoering Paperback / gebrocheerd
Pagina's 622
Lengte
Breedte

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