Strategic Planning for Public Relations
This sixth edition remains the go-to text for learning how to plan, execute, and evaluate public relations campaigns, with expanded coverage of international cases and social media strategy within the PESO framework. It is ideal for students in upper division undergraduate and graduate courses in public relations strategy and campaigns.
Specificaties
ISBN/EAN | 9780367903848 |
Auteur | Ronald D. Smith |
Uitgever | Van Ditmar Boekenimport B.V. |
Taal | Engels |
Uitvoering | Paperback / gebrocheerd |
Pagina's | 622 |
Lengte | |
Breedte |