Strategic Marketing
Cases, Concepts and Challenges
This book is designed to help the reader to gain a practical understanding of the strategic marketing process. Through various international cases, the text shows how strategic marketing concepts can be applied to real-life situations, and how marketing solutions are found in different business sectors and environments
Specificaties
| ISBN/EAN | 9780004990378 |
| Auteur | Atkinson, John |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 296 |
| Lengte | |
| Breedte |