Strategic Market Relationships
From Strategy to Implementation
"At last a book that can be used to teach Managing Marketing Relationships that is not how to capture consumers by loyalty programmes or exploit our databases. " --Ian Wilkinson, University of New South Wales, Australia "This book is very clear and well structured and the illustrations will really help readers to understand this area.
Specificaties
| ISBN/EAN | 9780470028803 |
| Auteur | Donaldson, Bill (The Robert Gordon University, Aberdeen, UK) |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 288 |
| Lengte | 229.0 mm |
| Breedte | 191.0 mm |