Strategic Advertising Management
With strong foundations in theory and featuring a wide range of current and international examples, Strategic Advertising Management presents an overview of how advertising works and what is required from a manager's perspective, in the development of an effective communication plan.
Specificaties
| ISBN/EAN | 9780198835615 |
| Auteur | Percy, Larry (Visiting Professor of Marketing at the Turku School of Economics, Visiting Professor of Marketing at the Turku School of Economics, University of Turku) |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 504 |
| Lengte | 244.0 mm |
| Breedte | 190.0 mm |