Relationship Marketing Re-Imagined
Marketing's Inevitable Shift from Exchanges to Value Cocreating Relationships
Business executives, marketing students, and those who are interested in learning about the transformative power of relationship marketing and CRM analytics in the business enterprise would highly benefit from reading this book.
Specificaties
| ISBN/EAN | 9781631574337 |
| Auteur | Naresh K. Malhotra |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 168 |
| Lengte | |
| Breedte |