Reimagining Operational Excellence

The world's economic landscape is being reshaped in previously unimaginable ways. And nowhere is the breadth and depth of this transformation felt more deeply than in the global East. Asia leads the world in innovative and exciting new ways to market products and services coming to market and forward-looking businesses everywhere are sitting up and taking notice. In Reimagining Operational Excellence: Inspirations from Asia, bestselling author and world-renowned marketing expert Philip Kotler, along with Hermawan Kartajaya and Jacky Mussry deliver a groundbreaking and exciting new text exploring the critical role played by operations in marketing excellence and the lessons that businesspeople around the world can draw from Asia's leading entrepreneurial firms. The authors explore how competition with the global West has driven Asia's incisive and effective new marketing practices, with an emphasis on the operations aspect, offering new perspectives on quality, cost, the role of delivery, and the role of service. They also discuss the impact of creativity, innovation, entrepreneurship, and leadership (CI-EL) as well as productivity, improvement, professionalism, and management (PI-PM) on reaching new levels of operational excellence, and how you can apply those same lessons to your own firm to realize tangible results. Reimagining Operational Excellence: Inspirations from Asia examines key developments in the global business ecosystem, including Singapore's increasingly central role as an international commercial hub and how Japan is moving beyond kaizen to reach unheard of levels of efficiency and continuous improvement. You'll also consider the exciting new things unfolding in South Korea and how India is slowly building a new dominance in specific industries. Finally, the book explains how China's unique economic environment is making the seemingly impossible, possible. An essential roadmap to contemporary business operations and marketing, Reimagining Operational Excellence: Inspirations from Asia is a fascinating new guide for marketing and advertising professionals, operations executives and managers, entrepreneurs, founders, and other business leaders.