Reasserting the Disney Brand in the Streaming Era
A Critical Examination of Disney+
Reasserting the Disney Brand in the Streaming Era investigates the evolution of the Disney brand at a pivotal moment – the move from content creation to acquisition and streaming – and how the company reasserted its brand in a changing marketplace.
Specificaties
| ISBN/EAN | 9781032428673 |
| Auteur | Robert Alan (Ball State University Brookey |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 140 |
| Lengte | |
| Breedte |