Questionnaire Design
How to Plan, Structure and Write Survey Material for Effective Market Research
Overcome the modern-day challenges facing questionnaire design with this bestselling guide, demonstrating exactly how to construct and design effective survey material that will capture the insight you want to achieve.
Specificaties
ISBN/EAN | 9781398604148 |
Auteur | Kate Bolton |
Uitgever | Van Ditmar Boekenimport B.V. |
Taal | Engels |
Uitvoering | Gebonden in harde band |
Pagina's | 344 |
Lengte | |
Breedte |