Questionnaire Design
How to Plan, Structure and Write Survey Material for Effective Market Research
Overcome the modern-day challenges facing questionnaire design with this bestselling guide, demonstrating exactly how to construct and design effective survey material that will capture the insight you want to achieve.
Specificaties
ISBN/EAN | 9781398604124 |
Auteur | Kate Bolton |
Uitgever | Van Ditmar Boekenimport B.V. |
Taal | Engels |
Uitvoering | Paperback / gebrocheerd |
Pagina's | 368 |
Lengte | |
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