Positioning: The Battle for Your Mind
The battle for your mind. How to be seen and heard in the overcrowded marketplace
Helps you deal with the problems of communicating to a skeptical, media-blitzed public. This book describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors.
Specificaties
| ISBN/EAN | 9780071373586 |
| Auteur | Al Ries |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 224 |
| Lengte | 203.0 mm |
| Breedte | 135.0 mm |