Positioning: The Battle for Your Mind, 20th Anniversary Edition
This 20th Anniversary Edition makes available to business and marketing professionals---including tens of thousands of Ries and Trout groupies, worldwide---the work that forever changed the way marketing strategy is done.
Specificaties
ISBN/EAN | 9780071359160 |
Auteur | Al Ries |
Uitgever | Van Ditmar Boekenimport B.V. |
Taal | Engels |
Uitvoering | Gebonden in harde band |
Pagina's | 272 |
Lengte | 229.0 mm |
Breedte | 183.0 mm |