Positioning for Professionals
How Professional Knowledge Firms Can Differentiate Their Way to Success
It s not the best companies that prevail in the marketplace, but rather the best brands. The goal of business strategy is not just to be better, but different. Learn how to build a differentiating value proposition by clearly and carefully defining your brand boundaries: Calling, Competencies, Customers, and Culture.
Specificaties
| ISBN/EAN | 9780470587157 |
| Auteur | Tim Williams |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 208 |
| Lengte | 235.0 mm |
| Breedte | 165.0 mm |