Pioneers in Marketing
A Collection of Biographical Essays
Pioneers in Marketing: A Collection of Biographical Essays discusses eight historically important marketing scholars including Edward David Jones, Simon Litman, Henry Charles Taylor, Percival White, George Burton Hotchkiss, Theodore N. Beckman, David D. Monieson, and William R. Davidson. Separate chapters discuss the role of biogr
Specificaties
| ISBN/EAN | 9781032927428 |
| Auteur | D.G. Brian Jones |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 210 |
| Lengte | |
| Breedte |