Perspectives in Marketing, Innovation and Strategy
This book provides guidelines for pragmatic integration of new marketing tools and business strategies for managers, researchers and students to implement innovative strategies in various industries.
Specificaties
| ISBN/EAN | 9781032574868 |
| Auteur | Philip (Kellogg School of Management Kotler |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 254 |
| Lengte | |
| Breedte |