Neuromarketing in India
Understanding the Indian Consumer
This book analyses consumer behaviour through an understanding of neuroscience that assumes human behavior to have a neural basis. Both conscious & unconscious processing of stimulus in the brain is responsible for generating behaviour. It argues that a deeper understanding of this process could help in prediction of consumer behaviour. The
Specificaties
ISBN/EAN | 9781032931258 |
Auteur | Tanusree Dutta |
Uitgever | Van Ditmar Boekenimport B.V. |
Taal | Engels |
Uitvoering | Paperback / gebrocheerd |
Pagina's | 86 |
Lengte | |
Breedte |