Metaphor and Persuasion in Strategic Communication
Sustainable Perspectives
This groundbreaking work adopts an alternative metaphor-based approach to challenge, unpack, and redefine our understanding of persuasion and strategic communication and the extents to which they shape political discourse.
Specificaties
| ISBN/EAN | 9780367584245 |
| Auteur | Federica (University of Bologna Ferrari |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 284 |
| Lengte | |
| Breedte |