Marketing Management
European Edition
Consolidate your knowledge of marketing management with this bestselling text. Marketing Management, 4th edition, is considered by many as the authoritative text on the subject. The textbook covers a wide range of concepts and issues, accurately reflecting the fast-moving pace of modern marketing. A key aid for undergraduates and postgraduates.
Specificaties
| ISBN/EAN | 9781292248448 |
| Auteur | Philip Kotler |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 840 |
| Lengte | 282.0 mm |
| Breedte | 216.0 mm |