Marketing in Latin America and the Caribbean
Contemporary Case Studies
Marketing in Latin America and the Caribbean is a casebook that analyses the marketing histories, challenges, strategies and vision of small, medium and large indigenous businesses from South America, Central America, Mexico and the Caribbean.
Specificaties
| ISBN/EAN | 9780367609061 |
| Auteur | Knight, Joseann (The Univ. of the West Indies, Barbados) |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 206 |
| Lengte | |
| Breedte |