Marketing Communications
Touchpoints, sharing and disruption
The new edition of Marketing Communications delivers a rich blend of theory with examples of contemporary marketing practice. Providing a critical insight into how brands engage audiences, Fill and Turnbull continues to be the definitive marketing communications text for undergraduate and postgraduate students in marketing and related fields.
Specificaties
| ISBN/EAN | 9781292234977 |
| Auteur | Fill, Chris |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 816 |
| Lengte | 266.0 mm |
| Breedte | 196.0 mm |