Marketing and Gamification
Applications, Challenges, and Ethics
In this book, international academicians and researchers will discuss the influence and potential of gamification on marketing management dynamics.
Specificaties
| ISBN/EAN | 9781032694177 |
| Auteur | Sahil Gupta |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 248 |
| Lengte | |
| Breedte |