Marketing Analytics
Data-Driven Techniques with Microsoft Excel
Helping tech-savvy marketers and data analysts solve real-world business problems with Excel Using data-driven business analytics to understand customers and improve results is a great idea in theory, but in today's busy offices, marketers and analysts need simple, low-cost ways to process and make the most of all that data.
Specificaties
ISBN/EAN | 9781118373439 |
Auteur | Winston, Wayne L. |
Uitgever | Van Ditmar Boekenimport B.V. |
Taal | Engels |
Uitvoering | Paperback / gebrocheerd |
Pagina's | 720 |
Lengte | 275.0 mm |
Breedte | 215.0 mm |