Marketing 4.0
Moving from Traditional to Digital
Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.
Specificaties
ISBN/EAN | 9781119341208 |
Auteur | Philip (Kellogg School of Management Kotler |
Uitgever | Van Ditmar Boekenimport B.V. |
Taal | Engels |
Uitvoering | Gebonden in harde band |
Pagina's | 208 |
Lengte | 241.0 mm |
Breedte | 159.0 mm |