Marketing 4.0
Moving from Traditional to Digital
Marketing has changed forever this is what comes next Marketing 4. 0: Moving from Traditional to Digital is the much-needed handbook for next-generation marketing.
Specificaties
| ISBN/EAN | 9781119341208 |
| Auteur | Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL) |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 208 |
| Lengte | 241.0 mm |
| Breedte | 159.0 mm |