Interfaith Marketing
A Cross-Religious Approach
The book gives an overview of the current state of knowledge of comparative religious research, how religious affiliations affect consumer behaviour, and its significance for companies that operate across borders. This volume will be of interest to scholars of international marketing and business, consumer behaviour, and religious studies.
Specificaties
| ISBN/EAN | 9781032827476 |
| Auteur | Frank G. Cabano |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 330 |
| Lengte | |
| Breedte |