Inspiring Green Consumer Choices
Leverage Neuroscience to Reshape Marketplace Behavior
Shape the consumer's mindset using insights from neuroscience to trigger purchasing behavior that maps to their intention to buy sustainable products and services.
Specificaties
| ISBN/EAN | 9781398601000 |
| Auteur | Michael E. Smith |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 232 |
| Lengte | |
| Breedte |