Innovative B2B Marketing
New Models, Processes and Theory
Cut through the noise surrounding B2B marketing using this clear and pragmatic guide, providing coverage of all the most recent developments including social marketing, customer attrition and B2B partnership marketing.
Specificaties
| ISBN/EAN | 9781398604766 |
| Auteur | Simon Hall |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 376 |
| Lengte | 233.0 mm |
| Breedte | 157.0 mm |