Industrial Marketing
An introductory textbook on industrial marketing and supply chain management that discusses industrial products and pricing, as well as key topics such as co-creation of value, big data, innovation, green practices and CSR.
Specificaties
| ISBN/EAN | 9781529778533 |
| Auteur | Fotiadis, Thomas |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 400 |
| Lengte | |
| Breedte |