Ignore the Hype

We turn to the media for financial news, but when it comes to investing, there is one major problem with this habit. Financial media outlets are on the same 24-hour news cycle as everyone else, where it pays to focus on quick ideas that will be obsolete tomorrow. The short-term strategies and quick-profit trades that we hear about from media analysts may be appropriate for hedge funds and other institutions, but they make little sense for the average investor. In Ignore the Hype: Financial Strategies Beyond the Media-Driven Mayhem , readers will learn how and why to avoid the trap of short-term trading. This book gives everyday investors an understanding of how markets work, what drives investment returns, and how to achieve financial targets safely and effectively. Author Brian Perry is an expert at helping individual investors achieve financial success and realize their long-term goals for retirement and beyond. In this book, he shares the time-tested investment rules that have proven to work over the long haul. More importantly, he gives readers the confidence they need to stay the course in good times and bad. Market speculation is rigged in favor of the professionals, plain and simple. Unfortunately, many individual investors fall prey to media hype and information overload--costly errors that could be avoided entirely. This book constitutes both a training course for first-time investors and a course correction for those who are ready to exercise discipline, define their financial goals, and get on the road to financial freedom.