Global Marketing
Strategy, Practice, and Cases
Global Marketing, 3rd edition, provides students with a truly international treatment of the key principles that every marketing manager should grasp. This book will equip today’s students with the knowledge and confidence they need to become leading marketing managers.
Specificaties
| ISBN/EAN | 9780367196097 |
| Auteur | Alon, Ilan (University of Agder, Norway) |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 666 |
| Lengte | |
| Breedte |