Fundamentals of Marketing
Based on the bestselling Marketing by Baines, Fill, Rosengren, and Antonetti, Fundamentals of Marketing is the most relevant, concise guide to marketing, combining the most essential theories with a global range of practitioner insights.
Specificaties
| ISBN/EAN | 9780198829256 |
| Auteur | Paul (Professor of Political Marketing and Associate Dean (Business & Civic Engagement) Baines |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 408 |
| Lengte | 246.0 mm |
| Breedte | 190.0 mm |