Fundamentals of Airline Marketing
Applying fundamentals of marketing to commercial passenger air transportation, this textbook puts the emphasis on marketing principles and illustrative ways in which airlines can distinguish themselves within the highly competitive global marketplace.
Specificaties
ISBN/EAN | 9780367178031 |
Auteur | Ambrose, Scott (Embry-Riddle Aeronautical University, Daytona Beach, USA) |
Uitgever | Van Ditmar Boekenimport B.V. |
Taal | Engels |
Uitvoering | Paperback / gebrocheerd |
Pagina's | 214 |
Lengte | |
Breedte |