For the Culture
The Power Behind What We Buy, What We Do and Who We Want to Be
Marcus Collins, award-winning marketer and strategist to some of the world's biggest companies, explains why 'culture' is the key to influencing mass behaviour.
Specificaties
| ISBN/EAN | 9781035020034 |
| Auteur | Collins, Marcus |
| Uitgever | Van Ditmar Boeken B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 320 |
| Lengte | 199.0 mm |
| Breedte | 133.0 mm |