Essentials of Marketing
Theory and Practice for a Marketing Career
This comprehensive textbook introduces students to all the core principles of Marketing practice using an employability-focused approach. This book is underpinned by six pillars, which flow through each chapter: marketing ethics, sustainability, stakeholder engagement, globalisation, the power of new media, and measuring success.
Specificaties
| ISBN/EAN | 9780367773427 |
| Auteur | Brown, David (Newcastle Business School, UK) |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 484 |
| Lengte | |
| Breedte |