Elevating the School Library
Building Positive Perceptions through Brand Behavior
Branding isn’t just for companies and celebrities. The school library is a brand too, and this book will show how powerful the concept of branding can be. Learn how to use it as a tool for articulating the value of the school library while also defining to stakeholders who school librarians are and why having a school librarian matters.
Specificaties
ISBN/EAN | 9780838938706 |
Auteur | Susan D. Ballard |
Uitgever | Van Ditmar Boekenimport B.V. |
Taal | Engels |
Uitvoering | Paperback / gebrocheerd |
Pagina's | 184 |
Lengte | |
Breedte |