Digital Marketing Excellence
Planning, Optimizing and Integrating Online Marketing
Now in its sixth edition, the hugely popular Digital Marketing Excellence is a practical guide to creating and executing integrated digital marketing plans, combining established approaches to marketing planning with the creative use of new digital models and digital tools.
Specificaties
| ISBN/EAN | 9780367444754 |
| Auteur | Chaffey, Dave (Independent Consultant, UK) |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 638 |
| Lengte | |
| Breedte |