Design Thinking and Innovation Metrics

PRAISE FOR DESIGN THINKING AND INNOVATION METRICS "Creative activity... innovation! ... and performance metrics, long considered to be polar opposites, turn out to be essential complementers. Lewrick's Design Thinking and Innovation Metrics is a must-read for anyone needing to add analytical strength to Design Thinking; it is an excellent treatment of both. Flying blind is no way to go into the future!" - BILL FISCHER, Professor Emeritus of Innovation Management, IMD Business School, and Senior Lecturer, Sloan School of Management, MIT "Peter Drucker famously said that if you can't measure it, you can't manage it. This latest book of Lewrick's excellent series on design thinking is a highly practical guide for mastering the complex world of innovation." - ROLAND DEISER, Chairman of the Center for the Future of Organization at the Drucker School of Management "This book is an excellent enhanced toolkit and extremely practical resource for any organization, regardless of size or industry." - ELVIN TURNER, Bestselling innovation author, Be Less Zombie "This book is a game-changer on the corporate world's view. It goes far beyond any approach to innovation accounting I have seen before. " - JEAN-PAUL THOMMEN, Professor, Business and Management Studies, University of Zurich Design Thinking and Innovation Metrics offers an up-to-date and comprehensive collection of powerful tools to manage creativity, OKRs, product, and business success. In this book, Michael Lewrick provides insights into the world of measurements, design thinking, neurodesign and artificial intelligence to drive innovation and future business success. Perfect for innovation teams, managers, and executives in industries of all types. This book also belongs in the libraries of controllers, product owners, and department heads who would like to revise and modernize their system for managing innovation. It complements the Wiley Design Thinking Series with the missing link to measure the hunt for the next market opportunity. THE MEASUREMENT OF INNOVATION, CREATIVITY AND BUSINESS SUCCESS IS ONE OF THE BIGGEST CHALLENGES. THIS BOOK SHOULD BE ON THE DESK OF EVERY EMPLOYEE WHO HAS AN ACTIVE ROLE IN SHAPING THE FUTURE.