Customer Communities

The most resilient and popular products rely on communities of enthusiastic evangelists to tout their benefits, spread positive word-of-mouth, and drive reliable growth. Now, a team that includes the bestselling co-author of Customer Success: How Innovative Companies Are Reducing Churn and Growing Recurring Revenue shows you how to create one of those communities dedicated to your own organization. In Customer Communities: Engage and Retain Customers to Build the Future of Your Business , a team of award-winning CEOs deliver an actionable playbook that explains exactly how to cultivate the meaningful communities that fuel measurable and exponential business growth. In the book, you'll discover how to leverage this new growth strategy to scale your firm and develop enduring excitement around your products and your company. Authors Nick Mehta (CEO of Gainsight) and Robin Van Lieshout (CEO of inSided) explain the 10 foundational Laws of Community that underlie every vibrant and healthy community environment. You'll learn why community development does not need to be expensive, arduous, or time-consuming, and how to integrate your community into the heart of your customer journey. Customer Communities walks you through how to create a cross-functional customer engagement team and the techniques you'll need for building community in places that aren't on the web or social media. It also describes how to bring your organization's culture and values into your community with a human-first alignment. A can't-miss roadmap for community development, Customer Communities is an essential read for customer success, marketing, support, and product professionals. It will also prove invaluable to entrepreneurs, founders, and executives in high-growth companies, as well as anyone else with a stake in organizational growth and resilience.