Corporate Social Responsibility
Doing the Most Good for Your Company and Your Cause
In Corporate Social Responsibility, Philip Kotler, one of the business world's foremost thought leaders, and social marketing consultant Nancy Lee provide a cutting-edge treatment of the best ways and means that corporations can contribute to the their communities. They have researched the social responsibility profiles of major U.S.
Specificaties
| ISBN/EAN | 9780471476115 |
| Auteur | Kotler, Philip (Kellogg School of Management, Northwestern University, Evanston, IL) |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 320 |
| Lengte | 235.0 mm |
| Breedte | 235.0 mm |