Consumer Behaviour and Analytics
The 2nd edition of Consumer Behaviour and Analytics provides a consumer behaviour textbook for the new marketing reality. In a world of Big Data, machine learning and artificial intelligence, this key text reviews the issues, research and concepts essential for navigating this new terrain.
Specificaties
| ISBN/EAN | 9781032388342 |
| Auteur | Andrew (Nottingham University Business School Smith |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 214 |
| Lengte | |
| Breedte |