Connected

"Move over Silicon Valley! Connected demonstrates beyond a doubt how indigenous innovation stretches from early Zapotec science to modern communications systems. And like the stories of Silicon Valley innovation, it is complex. Using the story of Talea de Castro's adoption of an autonomous community-funded cell phone network that initially flourished and then tanked in competition with a commercial cell phone provider, Roberto González explores the contradictions of connectedness, innovation, and entrepreneurship from within an indigenous frame and outside of it. A delightful read, Connected suggests that for everyone our connectivity is still a work in progress. A terrific book to teach with!"--Lynn Stephen, author of We Are the Face of Oaxaca: Testimony and Social Movements " Connected is an excellent book about enabling autonomy through technology that takes place in the magical and complex world that is rural Oaxaca. González frames the story within a broader historical and anthropological context and takes the reader on a very interesting journey. Highly recommended!" --Lila Downs, Grammy-award winning singer, songwriter, and anthropologist "This highly readable and innovative monograph makes inestimable contributions to the social anthropology of Mexico. With dramatic detail, the author chronicles how cellphone technology became introduced and widely accepted within a small Oaxacan town. Connected is an important work that transforms familiar images of rural Latin America. Cutting across many disciplines, this work is essential for any undergraduate reading list." --Stanley H. Brandes, author of Skulls to the Living, Bread to the Dead: The Day of the Dead in Mexico and Beyond "This book tells a powerful story of how indigenous people, guided by values of collectivity, sovereignty, and autonomy, can create and transform digital networks to support their communities in the image of their, rather than big tech's, values. Connected shows how communities, far from being mere passive users, are actual innovators when it comes to a humane future for technology."--Ramesh Srinivasan, author of Beyond the Valley: How Innovators around the World are Overcoming Inequality and Creating the Technologies of Tomorrow "Connected is an original and engagingly written study of how indigenous Zapotec residents of Oaxaca's remote Sierra Norte endeavored to create a grassroots cellular network that linked themselves with one another across rugged geography and with relatives far-flung by immigration. With great nuance and sensitivity, González shows how becoming connected catalyzed generational conflict, struggles between community members and corporations, and questions about the legitimacy of local authority and institutions. The unanticipated and morally ambiguous outcomes make Connected vital for understanding our interconnected, globalized world."--Yanna Yannakakis, author of The Art of Being In-Between: Native Intermediaries, Indian Identity, and Local Rule in Colonial Oaxaca "Connected captures how Taleans adapt, respond, and appropriate the tools of technological change in a way that celebrates their indigeneity. I don't usually think of ethnographies as 'page turners, ' but González has done an excellent job. He tells an important story and gives us a book that will find a home in many classrooms." --Jeffrey H. Cohen, author of Eating Soup without a Spoon: Anthropological Theory and Method in the Real World " Connected harmoniously blends classical ethnography with an analysis of technological change. González draws on the rich culture, history, and political traditions of the Oaxacan community of Talea to explore how its citizens created their own mobile network, to connect to each other and the world. He disrupts the anthropological penchant for characterizing ethnographic subjects as Davids fighting governmental and corporate Goliaths. Instead, he engagingly offers a nuanced view of Taleans' complex journey to establish technological and social media links on their own terms, alternatively challenging and cooperating with larger entities. Connected is written in straightforward and personalized prose that shows a keen ethnographic eye. It will be of great interest to anthropologists, ethnographers, and students in multiple fields who seek to question dominant narratives of inevitable technological innovation and change, and who wish to explore the paradoxical consequences of connectedness."--Patricia G. Lange, author of Thanks for Watching: An Anthropological Study of Video Sharing on YouTube