Competing Against Luck
The Story of Innovation and Customer Choice
The foremost authority on innovation and growth presents a path-breaking book every company needs to transform innovation from a game of chance to one in which they develop products and services customers not only want to buy, but are willing to pay premium prices for. How do companies know how to grow?
Specificaties
| ISBN/EAN | 9780062435613 |
| Auteur | Clayton M Christensen |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Gebonden in harde band |
| Pagina's | 288 |
| Lengte | 235.0 mm |
| Breedte | 159.0 mm |