Celebrity Influence

Politics, Persuasion, and Issue-Based Advocacy

Celebrity Influence voorzijde
Celebrity Influence achterzijde
  • Celebrity Influence voorkant
  • Celebrity Influence achterkant

Why should we listen to celebrities like Bono or Angelina Jolie when they endorse a politician or take a position on an issue? Do we listen to them? In this book Mark Harvey takes a close look into the phenomenon of celebrity advocacy in an attempt to determine the nature of celebrity influence, and the source and extent of its power.

Specificaties
ISBN/EAN 9780700624980
Auteur Mark Harvey
Uitgever Van Ditmar Boekenimport B.V.
Taal Engels
Uitvoering Gebonden in harde band
Pagina's 272
Lengte
Breedte

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