Buyology
How Everything We Believe About Why We Buy is Wrong
Buyology shares the fruits of this research, revealing for the first time what actually goes on inside our heads when we see an advertisement, hear a marketing slogan, taste two rival brands of drink, or watch a programme sponsored by a major company.
Specificaties
| ISBN/EAN | 9781847940131 |
| Auteur | Martin Lindstrom |
| Uitgever | Van Ditmar Boekenimport B.V. |
| Taal | Engels |
| Uitvoering | Paperback / gebrocheerd |
| Pagina's | 272 |
| Lengte | 198.0 mm |
| Breedte | 129.0 mm |