Achieving Excellence in Fundraising

A classic text transformed for a new era "Timely and timeless! The authors present fundamentals and frameworks that will hone and refine the skills of experienced practitioners and inspire those new to the profession to do this work with confidence and compassion." --James H. Moore, Jr., President & CEO, University of Illinois Foundation "In this fifth edition, Achieving Excellence in Fundraising provides a comprehensive framework for all nonprofit organizations to design and implement a fundraising strategy that engages today's donors and transforms institutions and the communities they serve." --Helene D. Gayle, President & CEO, The Chicago Community Trust In the fifth edition of Achieving Excellence in Fundraising , the editors present an essential text to the art and science of fundraising. This trusted resource makes transformational advances to previous editions, responding to the rapidly changing environment. It retains proven best practices--the ones that have made this the field's go-to textbook--while addressing an enduring shift toward innovation, cutting-edge research, and a call for more inclusive fundraising. With over 30 new authors and 20 continuing contributors, the fifth edition effectively balances tested principles with exploration of new insights, approaches, and tools. It prepares nonprofit professionals, fundraisers, boards, volunteers, and students for mission-based fundraising through uncertainty and with resilience. It is the guidebook for future fundraising.